Making a career change or advancement can be challenging at times. It isn't just about making a career decision, but it is about making a life decision. While there are a variety of career paths to choose from, doing something that matters, especially when it comes to your work, pays off in dividends. In today’s episode, Ron and Rusty are joined by Zoe Hartsfield, Community Manager at Spekit. They will talk about how Zoe applied the concept of 'enabling' to salespeople and sales developers, the tools she finds useful for her marketing team, and her coaching techniques for setting reps up for success. Zoe is a community & enablement enthusiast. Her career began as a traditional sales representative. But rather than advancing her career as an account executive, she chose the career path she believes she will be good at. A true community architect, Zoe grew Spekit’s social media (LinkedIn & Instagram) presence by 50% in the first 90 days, generated the company’s first ever community influenced pipeline, and successfully executed series B social blitz and PR announcement during the first week on the job. Enjoy!
Making a career change or advancement can be challenging at times. It isn't just about making a career decision, but it is about making a life decision. While there are a variety of career paths to choose from, doing something that matters, especially when it comes to your work, pays off in dividends.
In today’s episode, Ron and Rusty are joined by Zoe Hartsfield, Community
Manager at Spekit. They will talk about how Zoe applied the concept of 'enabling' to salespeople and sales developers, the tools she finds useful for her marketing team, and her coaching techniques for setting reps up for success.
Zoe is a community & enablement enthusiast. Her career began as a traditional sales representative. But rather than advancing her career as an account executive, she chose the career path she believes she will be good at. A true community architect, Zoe grew Spekit’s social media (LinkedIn & Instagram) presence by 50% in the first 90 days, generated the company’s first ever community influenced pipeline, and successfully executed series B social blitz and PR announcement during the first week on the job.
Enjoy!
In This Episode
00:48 -Backstory of Zoe and what inspired her to become a marketer
03:28 - How she applied the concept of 'enabling' to salespeople and sales developers
08:03 - A few of the tools Zoe finds useful for her marketing team
14:00 - Zoe's tips on using video to humanize the connection process
15:02 - How mental health apps can be very valuable for sales development reps
19:18 - Zoe's coaching techniques for setting reps up for success
28:03 - A winning combination for landing a meeting
32:15 - The most common mistake sales reps make when it comes to emails
33:23 - Her word of advice for SDRs who want to grow in their careers
Favorite Quotes
03:01 - "Conversations with strangers, that's like a good life skill to have. I think about how sales development set me up to run my side business. I would not be able to do that if I didn't know how to take an inbound lead and convert it." - Zoe Hartsfield
07:21 - "I have a mentor who once told me, "Don't let life happen to you, take control of it". And that was really, really helpful advice at a time when I was just feeling really lost and letting whatever occur. You have the power to go where you wanna go and do what you wanna do, you just have to be willing to raise your hand and ask and step up and take those things." - Zoe Hartsfield
17:42 - "You're gonna have bad calls. People are gonna hang up on you, people are gonna call you names. Sometimes people are gonna be really rude in their email responses to you and it is hard to go into the next dial when you're in that headspace. So having access to an app that can let you just take a deep breath for a minute to reset, is gonna make that next call good because you're one more dial closer to a yes after you get a no." - Zoe Hartsfield
31:05 - "People spend way too much time crafting the perfect email and, in my opinion, waste time personalizing when they really should be focusing on relevance." - Zoe Hartsfield
32:15 - "I think there is an element of scalability that people aren't thinking through because they're so worried about hyper-personalization. At the end of the day, you could send me an email that you sent to 150 other people. But if it is solving a problem that I have right now, I am booking a meeting with you today." - Zoe Hartsfield
37:08 - "If you are a leader, it is your job to make sure that your people are taken care of. You should be looking for what lights people up, what makes them excited about their lives, about work, and help them get into a career where they can find that. I promise you'll not find more satisfaction in your leadership career than when you help someone achieve their goals." - Ron Halbert
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