Welcome to the premier episode of the Sales Prescription Podcast. The Sales Prescription is a podcast series hosted by Rusty Jensen and Ron Halbert. It is a cutting-edge educational series around complex sales processes, sales development, sales leadership, and demand marketing strategies. Both the art and the science of selling are explored and discussed in this educational and entertaining series of podcasts. At the Sales Prescription, Rusty and Ron realize that much of the sales coaching out there is not specific, it's not easily applicable, and it doesn't really help you to build successful teams or your career. All the concepts discussed are real-world proven and highly effective. In today’s episode of the Sales Prescription Podcast, Rusty and Ron will talk about how storytelling is a powerful tool for creating human connections. They will also discuss the framework for writing effective stories. Therefore, breaking down barriers between salespeople and the people they're trying to do business with. There are all kinds of problems that can afflict a sales organization. Let Rusty and Ron write you some highly effective and broad-spectrum sales prescriptions, and all you have to do is fill them. Enjoy!
Welcome to the premier episode of the Sales Prescription Podcast.
The Sales Prescription is a podcast series hosted by Rusty Jensen and Ron Halbert. It is a cutting-edge educational series around complex sales processes, sales development, sales leadership, and demand marketing strategies. Both the art and the science of selling are explored and discussed in this educational and entertaining series of podcasts.
At the Sales Prescription, Rusty and Ron realize that much of the sales coaching out there is not specific, it's not easily applicable, and it doesn't really help you to build successful teams or your career. All the concepts discussed are real-world proven and highly effective.
In today’s episode of the Sales Prescription Podcast, Rusty and Ron will talk about how storytelling is a powerful tool for creating human connections. They will also discuss the framework for writing effective stories. Therefore, breaking down barriers between salespeople and the people they're trying to do business with.
There are all kinds of problems that can afflict a sales organization. Let Rusty and Ron write you some highly effective and broad-spectrum sales prescriptions, and all you have to do is fill them.
Enjoy!
In This Episode
00:52 - Why relationships matter in sales
2:00 - How salespeople can overcome people's natural dislike of them
4:40 - How storytelling can influence buying decisions
7:30 - Breaking down the cliche: "People love to buy, but don't like to be sold to"
8:28 - The framework for writing a great story
12:46 - Three types of stories that should be told in a sales process
18:05 - The 'Who Am I' story of Ronald Halbert
22:27 - How showing vulnerability in your ‘who am I story’ can build human connection
26:09 - The core values of Sales Prescription
31:20 - How Rusty and Ron have helped people become financially successful
37:34 - Why the 'who I've helped' stories are the most fascinating conversations you’ll ever have
Favorite Quotes
"Storytelling can really help build a bridge between people and not between someone who's trying to buy and someone who's trying to sell them something. But it's actually a conversation between people who can interact with each other." - Rusty Jensen
"People always say that sales is all about relationships. It's not about buying people lunch, making friends, or playing golf. What we're talking about is distinguishing yourself from a typical salesperson." - Rusty Jensen
"There is a subconscious dislike of salespeople that people have. When somebody identifies that someone's a salesperson, they almost have an unnatural knee-jerk reaction to not want to talk to." - Rusty Jensen
"Buyers do not like being told. They want the ability to opt-in." - Ron Halbert
"You need people that you work with to know who you are. You need to have connections with those people because they need to trust you." - Ron Halbert
"Storytelling works. And the reason it works comes down to something very basic, human connection. Develop real honest relationships with the people that you want to work with. You'll be happier as a person because human connection is what brings joy to all of us." - Ron Halbert
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